Why You Need a Press Release

Press releases grab attention! By sending a well-written press release you are professionally showcasing your brand. A press release is one of the most affordable ways to get free advertising. When other people write about you, people notice. Well-written press releases that are picked up by news reporting platforms greatly build search engine traffic.

The great thing about press releases is that they can be used to write about almost anything–from a new location to an upcoming marketing campaign. Whether you upload them to your company website or add them to your press kit, they are great ways to promote your company and build your brand. Here is why press releases are highly effective:

  • Today’s press releases are tagged with keywords, and if those keywords are well-chosen, they can help your release rank well for the chosen phrases.
  • They reach thousands. Press releases sent out using professional release websites can reach many more journalists and news outlets today than ever before.
  • They earn respect. There’s still something about a press release that commands respect, over a sales brochure or catalog, for example.
  • They present clear facts. If you have a controversial story brewing at your company, a press release can help set the record straight by providing facts without to the public, specifically your customers.
  • They add visual interest. Press releases are often accompanied by infographics, pictures and other visual aids that help tell the story.
  • Press releases offer additional content to be used across various platforms. Because they are fact-filled, they lend themselves easily to multiple message creation. The topic can be recycled across multiple channels such as blogs, social media messages, and more. Press releases are marketing gems that feed your online messaging for several days or weeks.
  • They expand your reach. They allow you to reach new and loyal customers on various messaging channels because. Press releases reach new and larger audiences then your social media sites and other brand channels.

In summary, press releases are an ideal way to shape brand image and public perception. It is a great way of using consistent, factual messages to offset any untrue negative brand publicity. Press releases help you manage your online image effectively in a world in which anyone can make negative comments about a company, person or product.

While they have changed over time, there’s still a basic press release format you should follow, such as what font to use, how to space your paragraphs and what the ideal length should be. Contact me today to create a great press for your brand.

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Vegas with Kids

Las Vegas is a good option when Disneyland gets old and you want to try something you and the kids can enjoy together. The first thing you will need to keep in mind is that you will not be able to do and see some of the adult venues, but you can still have fun.

When choosing some of the tourist venues, be sure to keep the age and tolerance level of your child in mind so that it can be a fun experience for both you and your child. These suggestions will come in handy to help you make Vegas a fun and memorable family vacation!

Where to stay

It’s always best to choose a hotel on the strip. If you book a room off the strip you will have to pay for taxi service to get you back to the room in case the kids (or you) need to rest. This is important to remember especially during the hot summer months in Vegas!

There are many affordable choices on the strip. Book early and you will get the best room at the lowest price, especially if you book a room for a midweek stay. Some popular choices for families are CircusCircus Hotel and Treasure Island Hotel. They are affordable and provide free or cheap entertainment for the kids.

Where to eat

It’s best to pick your kid’s usual favorites. Children can become easily agitated and overwhelmed if you try to introduce too many new things at one time. Denny’s on the strip is a good choice as there are many choices for different diet preferences on the menu. And don’t forget the buffets. These are better than fast food and cheaper than one of the fancy restaurants on the strip. Save fancy dinners for a special night for adults only–that is if you are lucky enough to have a babysitter along!

Where to play

There are many places for kids and grownups to play together. Some of my personal favorites include:

  • Popovich Comedy Pet Theater: Gregory Popovich has rescued these animals from shelters all over the country and has transformed them into Las Vegas stars. A great hit with the kids and parents alike, come see why his Comedy Pet Theater is enjoyable for any and all ages as these animals perform amazing stunts with the perfect combination of humor. http://www.davidsaxe.com/Las_Vegas_Shows.cfm
  • The High Roller. Measuring 520 feet in diameter, the High Roller eclipses both the London Eye and Singapore Flyer.. The ride takes about 30 minutes for a full rotation, so definitely a better option for those with older kids.  http://www.caesars.com/linq/high-roller
  • Circus Circus Adventure Dome: Get a day pass and enjoy all the rides for kids of all ages at a reduced price. www.adventuredome.com
  • Madametussauds Wax Museum. The world famous Madametussauds Wax museum give you and your kids the opportunity to get up close and personal with wax replicas of famous celebrities. You never know who might pop up while visiting this venue! http://www.madametussauds.com/las-vegas/en
  • Circus Circus Hotel: Free circus acts and fun game room for kids of all ages. http://www.circuscircus.com
  • Caesar’s Palace: Fall of Atlantis is a free light and animatronic show. Shows every half hour. http://www.caesars.com/caesars-palace/things-to-do/forum-shops
  • Cirque du Soleil: There are several shows to pick from that are geared towards entertaining the kids. http://www.cirquedusoleil.com
  • Paris Hotel: Take a ride up the Eiffel Tower replica to get an awesome view of the Las Vegas Strip. http://www.caesars.com/paris-las-vegas/things-to-do/eiffel-tower

These suggestions will come in handy to help you make Vegas a fun and memorable family vacation. And always shop around for discount tickets online before attending any of these attractions. Enjoy your visit to Las Vegas!

Seven Tips to Find the Best Writer for Your Project

dreamstimefree_192239Finding the best writer for your project is not always easy. In fact, as a professional copywriter one of the most frequent questions I get asked by clients is, “How do I find a good writer?” My response is that they should be asking is, “How do I find the best writer for my project?”

There are many good writers out there, but not all are suited to do the best job for you. Following is a list of topics to consider when looking for best writer for your project:

  1. Expectations
  2. Experience
  3. Skill
  4. Portfolio
  5. References
  6. Budget
  7. Working chemistry

It is important to keep these in mind when contacting a writer. A professional writer will be more than happy to spend some time to go over these topics with you. Having this list handy will help you quickly find the most qualified writer for your project.

For more information about hiring a skilled writer visit www.sabrinassiracusa.com

Expectations     

The first step in your search for the perfect writer, is knowing what final results you want from your writing project. For example, do you need a press release to help promote a new service or product or do you need to advertise it on your website. This will make a difference in the type of writer you are looking for. A press release will not require Search Engine Optimization (SEO) that website content requires. Once you are clear on your goal then you can start the search for the appropriate writer. It’s important to know what the goal is because it will help you make your expectations clear to the writer regarding your writing project.

The second step is to have a mutually clear understanding with the writer on what you expect. It’s best to have a written agreement so that you and the writer have a clear understanding of content needed, deadline and pay. The agreement can also include a non-disclosure agreement (NDA). This is important if your writing project involves sensitive material or information you want to retain rights to. This is a very common request by clients so most writers are fine with signing them. From time to time you may also encounter a writer who may want you to sign an agreement on their end. Most of the time these agreements involve privacy issues regarding pen names and royalty concerns. If you have any questions about an agreement, contact an attorney before signing.[i]

Experience

When speaking of experience I am not only referring to any specific length of time but also the type of writing the writer has experience working on. Obviously, the more experience the writer has, the better. But that is assuming the writer you are considering is a strong writer. It’s better to hire a strong writer with less experience than a mediocre writer who boasts a lengthy experience in writing. After all, this is where skill comes into play.

Skill

It’s important to understand what your expectations are when it comes to your project. Are you looking to increase your sales? Then you will need the services of a skilled copywriter. Do you need a grant? Then your best option is to find grant writer that has written a grant that was approved. Looking to update your law firm’s website? Then hire a legal copywriter who has written the content, newsletters or Ebooks for a lawyer or a law firm.

For more information on legal copywriting see www.writergirl.biz/index.php?p=1_7_Legal-Copywriting              As you can see, every writing project has specific needs to be handled by a certain type of writer. Be wary of writers who claim to be able to write grants and can write fiction as both require two very different writing skills.

Portfolio

Most professional writers have website. At the very least their website should include a summary of their skills, education and experience. These websites are a great way to get an idea of the writer’s voice and writing expertise. The writing should flow and not have any spelling errors. After all, if the writer did not take the time to carefully write their own website, then you can expect the same for your writing project.

A good example of what a writer’s website should look like is www.sabrinassiracusa.com

It should contain the information in an easy to read format and provide plenty of writing samples so you can get a feel for the writer’s voice and style.

References

References are fine if you can get them. References are not always available especially if the writer takes on mostly ghostwriting projects due to NDAs. It is advisable to place more emphasis on the quality of the writing and working chemistry between you and the writer. Any writer worth his salt will have a website where you can view writing samples and learn about their

background. If you still have doubts after viewing the website and speaking or exchanging emails with the writer, then I suggest you keep looking. Sometimes it just comes down to a gut feeling.

Budget

The main concern here is quality over quantity. Do you want to pay little and get little in return? While it is understandable to have clear and reasonable budget in mind, you need to consider that the quality of the copywriting will make a direct difference in the bottom line In other words, hire cheap and most likely get poor results. Things to avoid regardless of your budget are:

  • Outsourcing foreign writers. The main problem with hiring a writer who is not a native English speaker is that most don’t have a firm grasp of the proper grammar, idioms, slang and the culture of English language. You will end spending many hours editing poor language skills.
  • People who think they can write. Many people think they can write. Unfortunately, most are wrong. Writing is a skill that some are born with while others have to work extra hard to attain. Either way, not everyone can write. The best way to avoid these people is to always ask to see recent writing samples.
  • Poor writers. I am referring to the quality of their work regardless of how long they have been writing. Again, the best way to avoid these people is to always ask to see recent writing samples.
  • Cheap writers. There are many good writers out there that underprice their services for one reason or another. But many writers who charge a small fee do so because they are cut and paste artists. They will cut and paste content from various sources and present it as original writing. Not only will you end up with stale material but also with useless content as you will not be able to use due to plagiarism and copyright issues. Buyer beware!

Working Chemistry

As a former Human Resources employee for over 16 years, I learned that one of the main reasons people get fired is not the inability to do the job, but rather poor communication skills

and personality conflicts with managers and co-workers. This is the same for writers and clients. Many times lack of clear communication or clashing personalities halts a project or ends up producing less than satisfactory results for the client. The key here is for the client to have clear expectations with the writer. See the section

Expectations for a review of the importance of having a mutual understanding between you and the writer you choose for your project.

I highly recommend a brief interchange between you and the writer on the phone or through a few emails. With the ease of Skype and the Internet this should be very easy to accomplish regardless of where you live. I have clients all over the world thanks to the Internet.

Although the contact may be minimal at first, it will give you an idea of the writer’s customer service skills and interest in your project. You want a writer who takes the time to listen to you and seems genuinely interested in your project. It is important to establish clear communication from the get go with the writer working on your project.

And last but not least, when contacting the writers be respectful of their time. Please remember that until you hire that writer or are willing to pay for consultations, you are keeping them from working for paying clients. Most writers only get paid when they complete a project.

A Final Note

While there are many considerations, keeping in mind expectations, experience, skill, portfolio, references, budget and working chemistry will help you manage your writing project.

There are many good writers out there, but only one great writer for your writing project!

About The Author

Sabrina S. Siracusa has worked as a professional copywriter since 2007. She has created content for digital and print media for a variety of clients. Her portfolio is available for viewing at www.writergirlbizportfolio.wordpress.com

Contact her for projects and consultation at writergirlbiz@yahoo.com

[i] Please note that the information provided in this Ebook is not intended to replace legal advice. If you have any questions regarding NDAs and other legal issues regarding a contract, contact an attorney specializing in contract law.

Writer On Retainer Division (W.O.R.D)

39047gwug1mob72In order to save clients money and time, I created the Writer On Retainer Division (W.O.R.D) program. The program is designed to have a writer on a monthly retainer for a fee for a pre-determined number of articles or other content. It’s easy to sign up and it saves clients time and money.

Here’s how it works:

For a fee, a client is entitled to a number of article, press releases or other content per month. For example, for a fee of $300 you are entitled to receive up to (10) 450-500 words articles per month. This is a savings of $100 versus paying $40 per article.

The W.O.R.D. program works on a monthly calendar. You can sign up for it anytime, but the program starts on first day of the month and ends on the last day of the same month. A client has until the end of the month to request articles. In order to produce quality content, some last minute requests, such as requesting all 10 articles at the end of the month may require additional time.

Here’s why it works:

The W.O.R.D. program works because it saves a client time and money. In addition to the discount received in paying for content in bulk ahead of time, think of how much time you will save looking for a quality writer who knows your product or service. Most clients receive hundreds of inquiries when they post a writing assignment. The W.O.R.D. program saves you the time from looking through mostly unqualified writers. You just email me the number of articles needed and the information for the article such as keywords and the deadline.

Get started today!

Getting started is easy, much easier than combing through tons of emails from inexperienced writers. You can sign up at www.writergirlbizportfolio.wordpress.com

Please see samples rates below. Have additional questions or need content not listed?

Contact me today at writergirlbiz@yahoo.com

I invoice through PayPal.

SAMPLE RATES FOR BATCHES OF 10

  • Article (400-500 words) $300
  • Webpage (400-500 words) $300
  • Legal Article (400-500 words) $300
  • Medical Article (400-500 words) $350
  • Press Release $1,000

3 Puntos que Cada Conductor Debe Seguir para Preparar para un Accidente

Cada día, cientos de personas son implicados en accidentes de tránsito, sean menores o fatales. Ser implicado en un accidente es una experiencia abrumadora, y los efectos después puedan alterar aún la manera que pensamos. Si conductores no son preparados antemano con el conocimiento de qué hacer después de que un accidente de vehículo ocurra, los deslices pueden resultar en pena y frustración. Venga armado con el conocimiento de qué hacer si un accidente le sucede a usted con estos tres pasos fáciles.

Prepare un Juego de Emergencia

Sorprendentemente, muchos conductores se olvidan de empacar su vehículo con necesidades que hacen supervivencia en una situación de emergencia posible. ¿Podemos recordar que las bujías y mojar toallitas, pero qué tal artículos como un juego de primeros auxilios, las gotas para los ojos (por esas noche tarde seca ojos), una lista de números de teléfono importantes, o de los reflectores (si un accidente ocurre de noche)? Mantenga una pequeña bolsa de artículos fijos en su tronco llenó de los artículos referidos así como otra cosa usted puede necesitar o prevenir un accidente de suceder o para el uso si uno ocurre.

Sepa Su Seguro

Cuando viene tiempo de dar a su agente de seguro una llamada, es mejor ser consciente de exactamente lo que usted es cubierto para (tan no hay las sorpresas). Si es confundido acerca de su póliza, lo repase con un profesional de seguro o con alguien que hace. Así, será consciente de cargas esperados y cómo manejar un incidente con su agente.

Fotografiar, Fotografiar, Fotografiar

¿Dicen que una imagen vale mil palabras, así que significaría para imágenes de un accidente? A pesar de la severidad, siempre tome fotos de un accidente y el daño que causa. Sus palabras sólo pueden ir hasta ahora en tribunal. La prueba visual de daños aliviará sus frustraciones para ambos legal y propósitos de seguro.

¡Es armado con estos pocos puntos y su accidente probable sera un acontecimiento menos estresante–aunque esperemos que usted nunca tenga que experimentar uno!

¿En un Restos? ¿Necesita un Cheque?

Si usted o un familiar ha sido herido en un accidente de tránsito, contacte Lerner y Rowe Abogados de Heridas. Lucharemos duramente para conseguirle la compensación monetaria que usted merece para daños. Usted no paga ningún honorario, a menos que ganemos su caso. Llame a (602) 977-1900 hoy para planificar una consulta inicial gratis.

Vegas with Kids

Vegas with Kids

Las Vegas is a good option when Disneyland gets old and you want to try something you and the kids can enjoy together. The first thing you will need to keep in mind is that you will not be able to do and see some of the adult venues, but you can still have fun.

When choosing some of the tourist venues, be sure to keep the age and tolerance level of your child in mind so that it can be a fun experience for both you and your child. These suggestions will come in handy to help you make Vegas a fun and memorable family vacation!

Where to stay

It’s always best to choose a hotel on the strip. If you book a room off the strip you will have to pay for taxi service to get you back to the room in case the kids (or you) need to rest. This is important to remember especially during the hot summer months in Vegas!

There are many affordable choices on the strip. Book early and you will get the best room at the lowest price, especially if you book a room for a midweek stay. Some popular choices for families are CircusCircus Hotel and Treasure Island Hotel. They are affordable and provide free or cheap entertainment for the kids.

Where to eat

It’s best to pick your kid’s usual favorites. Children can become easily agitated and overwhelmed if you try to introduce too many new things at one time. Denny’s on the strip is a good choice as there are many choices for different diet preferences on the menu. And don’t forget the buffets. These are better than fast food and cheaper than one of the fancy restaurants on the strip. Save fancy dinners for a special night for adults only–that is if you are lucky enough to have a babysitter along!

Where to play

There are many places for kids and grownups to play together. Some of my personal favorites include:

  • Popovich Comedy Pet Theater: Gregory Popovich has rescued these animals from shelters all over the country and has transformed them into Las Vegas stars. A great hit with the kids and parents alike, come see why his Comedy Pet Theater is enjoyable for any and all ages as these animals perform amazing stunts with the perfect combination of humor. http://www.davidsaxe.com/Las_Vegas_Shows.cfm
  • The High Roller. Measuring 520 feet in diameter, the High Roller eclipses both the London Eye and Singapore Flyer.. The ride takes about 30 minutes for a full rotation, so definitely a better option for those with older kids.  http://www.caesars.com/linq/high-roller
  • Circus Circus Adventure Dome: Get a day pass and enjoy all the rides for kids of all ages at a reduced price. www.adventuredome.com
  • Madametussauds Wax Museum. The world famous Madametussauds Wax museum give you and your kids the opportunity to get up close and personal with wax replicas of famous celebrities. You never know who might pop up while visiting this venue! http://www.madametussauds.com/las-vegas/en
  • Circus Circus Hotel: Free circus acts and fun game room for kids of all ages. http://www.circuscircus.com
  • Caesar’s Palace: Fall of Atlantis is a free light and animatronic show. Shows every half hour. http://www.caesars.com/caesars-palace/things-to-do/forum-shops
  • Cirque du Soleil: There are several shows to pick from that are geared towards entertaining the kids. http://www.cirquedusoleil.com
  • Paris Hotel: Take a ride up the Eiffel Tower replica to get an awesome view of the Las Vegas Strip. http://www.caesars.com/paris-las-vegas/things-to-do/eiffel-tower

These suggestions will come in handy to help you make Vegas a fun and memorable family vacation. And always shop around for discount tickets online before attending any of these attractions. Enjoy your visit to Las Vegas!

BMX Pros: Corporate Entertainment They Will Never Forget

If you are looking for corporate entertainment that will keep your company on client’s minds, think beyond buffet dinners and mobile casinos and choose BMX Pros. When you book BMX Pros you will give your clients an experience they will never forget and something they normally would not do for themselves.

Why BMX Pros?

BMX Pros offers a unique extreme sports experience unlike any other. With BMX Pros you get breathtaking daredevil stunts performed by the BMX stunt team. These exciting performers often travel around the United States for major events, performing various different shows at each venue.  What you can expect from a BMX stunt show is two to three BMX stunt professionals and an announcer who will talk to your target audience while the BMX stunt show is in motion. The BMX stunt teams have honed their delivery into a fast-paced and action-filled event that will awe your audience.

The BMX Pros stunt shows are an affordable way to not only entertain your clients but create a great impression of your company. It will let your clients know that you are creative and think outside the box to achieve business goals.

BMX Pros venues

Booking a BMX Pros stunt show is easy through our state of the art Web-Site. You can book your event directly online, saving you precious time. Once the reservation is confirmed, you will receive an automatic 3 day reminder confirming your upcoming event. You will also be able to print your invoice and W-9 directly online for accounting purposes.

BMX Pros are available for a variety of venues in many locations throughout the United States.

Odds are we can attend your venue, whether you live on the West or East coast. Check out our SCHEDULE/TOURS page for more information about availability.

The goal of BMX pros is to give you the most outstanding event experience your clients have ever witnessed, with the least amount of effort. For more information contact our sales professionals today at 800-650-2453.